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Michelin /
Posted 4 months ago

How is MICHELIN helping to protect flora and fauna? Our commitment is not new. In 2004, we decided to take action in the Brazilian state of Bahia and set up an ecological reserve. In 20 years, we have succeeded in restoring and preserving 4,000 hectares in the Atlantic Forest, considered as biodiversity hotspot and home to many endangered species. In the meantime, we have embarked on an ambitious, complex, and long-term project in Indonesia to develop sustainable natural rubber production while preserving flora and fauna. Breaking news: 238 species of birds were discovered there, and a book gathering photos has just been published. Download it here: #MICHELIN #Sustainability #FloraFauna #Birds

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