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Aveda /
Posted 2 years ago

Shampoo 101: What are sulfate cleansers? Sulfate cleansers are used to create a lather that intensely removes oil and dirt from your hair. Although a deep cleanse sounds beneficial, these chemicals can strip natural oils, dull color-treated hair and cause frizz. That’s why we skipped them when crafting our 100% vegan Nutriplenish collection, and instead use botanical ingredients that lather and cleanse without harming hair. Shop our sulfate-cleanser-free formulas now: 🌱 Zalora: bit.ly/AvedaMYZalora 🌱 Lazada: bit.ly/AvedaMYLazada #AvedaMY #Aveda #Nutriplenish #HydratedHair #DryHair #VeganHairCare #SulfateFree #SulfateFreeShampoo

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