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Softsrve /
Posted 1 month ago

FAREWELL SOFTSRVE @ PLAZA ARKADIA, DESA PARKCITY It is with an extremely heavy heart, that we are announcing closure of our SOFTSRVE outlet at Plaza Arkadia, Desa Parkcity with last opening day scheduled on 13th December 2020. Many still doesn't know, that during end of 2018, Tommy & Debie have aquire Softsrve, and together with their existing party supply brand Brrrloon, we open the Plaza Arkadia outlet. Since Softsrve is well known for artisanal ice-cream, we kept this tradition and learn to make all our ice-cream from scratch including toppings sauces, waffles & egg puffles. Indeed making our own is extremely time consuming and physically tiring, but the smiles when we deliver our ice-cream to customers is something money just can't buy. Be it a toddler or a grandma, their moment of happiness is what kept us working hard to strive to make better and more ice-cream. The year 2020 started full of hope, with sustainable business model and operations in place, we were gearing up a notch for expansion. March came and with the MCO announced, we were caught completely unprepared. This unprecedented challenge bought us to our knees with zero sales for the first few weeks as we were not 'delivery' ready. However we fought on, introducing our HardHard ice-cream and working round the clock for this two-person team including sourcing for packaging and ingredients, R&D, making, churning, and marketing this new category. We consider ourselves lucky to have friends and supporters all the way from Cheras to Klang whom ordered from us not only once but a few times, and this has enable us to sustain the rental and cost of goods. Things got better and with reopening of many economic sectors, customers came back and we thought we have ride through the storm. With the CMCO 2.0 announcement on October and so far no signs of Covid infection slowing down, business again drop so much, we no longer could sustain with pre-Covid rental in Plaza Arkadia. ๐Ÿ˜ญ For our final 2 months rental plus the cost of demolishing the shop to its original condition for handover, we calculated the need to sell 1,650 pints of ice-cream. We plea for your support till our last day closure for the outlet in hopes of able to pay these expenses as we are packing and saying our goodbyes to the beloved community here. Deep in our heart we know itโ€™s not the end. ๐Ÿ˜Ÿ We continue to fight day by day together with our part timers, fighting to deliver happiness, fighting to keep smiles alight in these times of hardship for many. To our community who wish to help us with this fight, you can order our ice-cream online to be deliver to you at If your area are not covered by the delivery, do WhatsApp message us to and we can further arrange Group Buy to reduce delivery fees when possible. If you already miss us, visit us as we will still be operating until 13th December. We hope to say our goodbye to you personally, to the community we have fallen in love with. From the bottom of our heart, we thank you for your support & the happiness that you brought us.โค๏ธ Love, Softsrve . #supportlocal #kitajagakita #staystrongsoftsrve #plazaarkadia #desaparkcity #icecream #dessert

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