Helping the earth stay beautiful for the future. 【Birth of Original Blended Material by Sony】 https://bit.ly/3hq8UVe Sony Group is involved in a variety of environmental conservation activities, one of them being used paper-based product packaging instead of relying on plastic packaging, and it’s been released on 6/9. The Original Blended Material by Sony is a durable paper material developed by Sony. It's made from a plant with a short growth cycle like bamboo and sugarcane fiber, and post-consumer recycled paper, all of which are available around the world's largest manufacturing hubs in Asia. The use of tactile, high quality materials - created with the environment in mind - contributes both to our own sustainability goals, also triggers greater environmental awareness in our users. Don’t miss the detail of new packaging introduced by some pictures as well as the talk with designer Kenichi Hirose. For a sustainable future, Sony will continue to promote environmental conservation activity. ▼Introducing new packaging https://bit.ly/3hq8UVe #SonyMalaysia