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CHANEL presents Unrestrained Femininity with Gabrielle
by Nisha R. + Seth L.
The Fragrance

This fragrance was inspired by Gabrielle, the birth name of Coco Chanel, designer and founder of the House of CHANEL for her rebellious, passionate and carefree attitude. She is a woman of dedication. Olivier Polge, working with the CHANEL Laboratory of Creation and Development of Perfumes drew inspiration from the woman herself to create Gabrielle.

Compose of four white flowers, Gabrielle is an expression of style that brings out the freshness of Orange Blossoms and the intensity of Jasmine, while highlighting the essence of Ylang-Ylang and Grasse Tuberose. It is an abstract interpretation that merges the essence of the flowers and reveals itself into an all-together new olfactory experience.

The Film

Unlike most fashion houses, CHANEL did not hire a famous, gorgeous looking actress just to look demure and elegant for the campaign. Instead, CHANEL made the Gabrielle advert one of a kind. A kind that had Kristen Stewart embodying unrestrained femininity with Runnin’ (Lose It All) by Beyonce overlaying the video. Stewart represents Gabrielle as the passionate and self-ruling woman with the heart of a rebel, unleashing herself to be the woman she desires to be.

The Art of Perfuming

The lady, Coco Chanel herself once said that a woman should apply perfume in those areas where she would like to be kissed. While this is a good idea, here is a word of caution from us: despite the great Chanel's axiom, perfumes in general does not taste good. Bear that in mind when applying yours, and dodge any areas may be passionately nibbled.

Don’t stop at just applying it on your skin. You can always mist your freshly-washed hair with perfume to create a wonderful lingering scent that follows you as you move through your day. Do remember, perfume generally contains alcohol so avoid getting it on the scalp or dousing too much on your hair!

Want to keep the scent lasting a little longer? Note that the fragrance will fade when applying on dry skin, so make sure to moisturize before applying the fragrance on. One of the most traditional method is to applying fragrance-free moisturizer or petroleum jelly to your skin, and then applying your scent on top of that. Try it!

So, when times get tough ladies, a new perfume may not fix all your problems, but it can surely take your mind off them for a while. To get your hands on CHANEL’s Gabrielle, head to the nearest CHANEL outlet today and experience this wonderful journey of new beginning on your own!

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