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Food & Beverage
Crazy for Soft Serve Ice Cream at FamilyMart
by Melina M.

Soft serve ice cream has been popular with Malaysians for quite some time, but mind you, they don't come cheap at most artisanal ice cream parlors. If you're feeling too broke from Christmas shopping to indulge in premium soft serve ice cream that costs an arm and a leg, fret not. You can get soft serve ice cream at FamilyMart for only RM2.90 per cone! Yes, you read that right! At RM2.90 per cone, we could happily have an ice cream cone every day this holiday season! (Diet? What is that?)

FamilyMart has landed in Malaysia for exactly one year and it’s quite impressive that they've already expanded to 28 branches around KL and the Klang Valley, with more to come!

Since the latest FamilyMart opened at Paradigm Mall in November, we decided to drop by to try the new Hokkaido Melon flavoured premium soft serve ice cream launched on 29th November. Alas, the Hokkaido Melon ice cream was all sold out within a week of launching due to overwhelming response. That's how crazy we Malaysians are for good ice cream!

For those who missed the opportunity to taste the Hokkaido Melon Sofuto, there is a silver lining here. FamilyMart brought back the Cheesecake flavoured ice cream to appease us, due to popular demand! The limited edition Cheesecake Sofuto was launched this May and became a big hit with customers, who were pining for FamilyMart to bring it back.

FamilyMart also serves Matcha flavoured ice cream as one of their original flavours (the other original flavour French Vanilla, is unfortunately no longer available in Malaysia). Additionally, FamilyMart recently launched the gorgeous black ice cream cones, which look rather cool and way more Instagram-worthy than the regular cones.

So, we bought both the Cheesecake Sofuto and Matcha Sofuto to go with the new black cones for our tasting session.

The Cheesecake Flavoured Sofuto is soothing and very soft. This premium soft serve ice cream is silky smooth and dense with a creamy consistency. We like that the rich cheesecake flavour is subtle and not overpowering. Oh, and expect a delightful hint of sour cream taste as the ice cream dances through your palate.

The taste of matcha is distinctive in this emerald-hued Matcha Sofuto. The Matcha soft serve ice cream taste is refreshing and perfect as a dessert after having, say, a bento or any Japanese-style meal. This comforting, pleasant and creamy ice cream isn't too sweet; it is finely balanced by the concentration of the matcha.

Aside from their popular soft serve ice creams, we found out that FamilyMart has quite an extensive selection of fresh foods. Check out their delicious sandwiches, hot snacks, bento boxes, oden and onigiri.

For those who’re unfamiliar with Japanese snacks, let us give you a brief introduction: Onigiri is a classic Japanese rice ball snack, stuffed with hidden treats inside. Oden is a flavourful broth which you fill with add-ons of your choice (corn, ajitsuke tamago, daikon, chicken ball, white fish ball etc.). There is an eating area in the new FamilyMart at Paradigm Mall, so you can sit and have your snacks there if you want.

With the Christmas season here, FamilyMart has also rolled out their Winter Christmas promotions together with a few other new products. Try the newly launched drinks - Cookie Frappe, Matcha Latte or Iced Matcha Latte - at an introductory price during this promotion period (6 December 2017 - 16 January 2018). Also, look out for the tempting new Belgian Chocolate Cake and Edamame Pan!

As with all bestsellers, you need to grab them fast while they're here. We intend to return to FamilyMart as soon as they have replenished the Hokkaido Melon Sofuto at the end of the month. Meanwhile, for those of you who missed the chance to try the Cheesecake Sofuto the first time, go have it now before they run out again! Keep calm and hurry to the nearest FamilyMart to get your ice cream!


  • FamilyMart Paradigm Mall
  • Lot CF-08, Concourse Floor, N0 1, Jalan SS7/26A, Kelana Jaya, 47301 Petaling Jaya, Selangor
  • Open 24 hours
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