Say Hello to summer with the H&M Summer 2017 collection

LOOPTALK

Fashion

by Nisha R. + Seth L.

Put your hair up and throw on those sunnies, it’s time to embrace everything summer! H&M has recently released their new seasonal collection; a minimalistic romantic offering with soft silhouettes and design nods to both active & casual wear. Whether you’re looking for the perfect look or just a casual wardrobe fix, here is a quick guide to some of the items. Check out LoopMe’s picks from this world famous Swedish brand this season!

Sun Drenched Days are Here: It's Time to Explore Endless Afternoons!

Easy layers are perfect for sun soaked adventures. Explore endless afternoons with these soft minimalist look. Shimmering v-neck tops (RM59.90) with khaki trousers (RM119.90) or twill shorts (RM49.99) topped off with a loose airy utility shirt (RM89.90)

To the Beach, By the Pool: Unwind with that Picture Perfect Pose!

H&M’s delicious crush velvet pink bikini and one piece orange swimsuit are going for only RM79.90 each. Don’t they just scream “Summer Is Here”? It’s easy to be stylish and unique with these pieces, just throw on your favourite colour and hit the waters!

Bling Up Your Summer: Accessorise Your Life!

It’s really unnecessary to get too busy with those add-on and accessories, less is definitely more for this summer! Just throw on a delicate H&M strappy sandals, rustic straw hats or cool shades (RM34.90 - RM89.90) to complete your stunning beach look

Carefree Summer Nights: Evenings al Fresco!

Nothing beats an al Fresco night out after a day in the sun. Stand out of the crowd with the lustrous silver shades of a shimmering dress (RM89.90) or an almost black Modal-blend playsuit (RM119.90)

Check out more of The Summer Shop lookbook at the H&M online store here: http://www2.hm.com/en_asia4/free-form-campaigns-s03/8ua-the-summer-shop.html#sun-drenched-days

You can sign up for an online membership and get 25% off ONE ITEM and free delivery on your next ONLINE PURCHASE: http://www2.hm.com/en_asia4/customer-service/newsletter.html

Grab your FASHION ON THE GO with the H&M app, download links here: http://www2.hm.com/en_asia4/customer-service/download-app.html